Social Media in Political Activism

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Maseno University *

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SIC 308

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Management

Date

Nov 24, 2024

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pptx

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12

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NAME INSTITUTION COURSE PROFESSOR DATE ORGANIZATION'S MISSION AND VISION STATEMENTS
INTRODUCTION (Bowen, 2018)
MISSION STATEMENT (Bowen, 2018)
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MISSION STATEMENT CONT. A company's mission statement is a broad, high-level explanation of its purpose and the steps it will take to achieve its stated mission (Carpenter et al., 2010) It must be a clear and concise statement that explains what the company does and why it exists
IMPORTANCE OF THE MISSION Brand: An organization's mission statement can encourage the intended audience to learn more about the company and what it has to offer by identifying the stakeholders, which may include customers Culture: Cultural factors, such as how a business handles its stakeholders and how data is disseminated inside the company, can affect the way in which its employees communicate with one another and carry out their jobs Morale: Workers' attitudes about their work can be influenced by the meaning they find in their work, which can be communicated by the organization's mission (Bowen, 2018)
VISION STATEMENT This is a strategic plan indicating the long-term goals of an organization (Carpenter et al., 2010) The vision statement, similar to the mission statement, is a proclamation of the organization's future goals A firm's vision statement can undergo minimal changes as it expands to meet new challenges, but the overarching concept remains relatively the same
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VISION STATEMENT CONT. (Bowen, 2018)
IMPORTANCE OF VISION A company's ability to recruit, motivate and keep talented employees hinges on the clarity of its vision Establishing a company's culture is another benefit of creating a vision statement It is also essential to keep referring back to the vision statement to demonstrate the company's dedication to maintaining that culture
HOW MISSION AND VISION RELATE TO THE ORGANIZATIONS STRATEGY An organization's vision is its long-term goal, while the mission is the organization's purpose for existing (Gurley et al., 2015) The strategy of an organization is the plan that will help it achieve its vision The relationship between a company's strategies, mission, and vision is that the mission drives the vision, which in turn causes the strategy
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RELEVANCE OF CREATIVITY TO MISSION AND VISION Mission and vision are relevant to creativity because they provide direction and purpose Creativity is often blocked by a lack of focus or purpose By having a clear mission and vision, organizations can provide the guidance and drive necessary for creativity to flourish
CONCLUSION Companies should consider vision and mission because they are necessary for developing a clear direction and purpose Without a clear mission and vision, companies cannot create a successful strategy
REFERENCES • Bowen, S. A. (2018). Mission and vision. The international encyclopedia of strategic communication , 1-9. • Carpenter, M. A., Bauer, T., Erdogan, B., & Short, J. (2010). Principles of management . Flatworld Knowledge. • Gurley, D. K., Peters, G. B., Collins, L., & Fifolt, M. (2015). Mission, vision, values, and goals: An exploration of key organizational statements and daily practice in schools. Journal of Educational Change , 16 (2), 217-242.
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