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Jun 26, 2024

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Project 1: Planning Shilove Pierre University of Maryland Global Campus BMGT 364 6385 Amara Emuwa June 4 th , 2024

Silver Airways Company has various goals that are determined to be important to the company, though those goals are achievable the company needs to identify the reasoning behind these goals. Upon reasearch, a SWOT analysis will be included to help identify the company’s strengths, weaknesses, opportunities, and threats. By establishing this, the company can use the information to achieve the goals that may be set to expand the company in the right direction. A SWOT analysist can also be used to provide one reading of the company's standing, while also indicating factors that may be affecting the company. SWOT Table Strengths Weakness Accession of Seaborne Airlines, helps in expanding the market Main serviced area is Florida Ability to strategically grow in market, in result will help with the company’s market position Limited routes in the regions (specifically southeast and northeast regions) Known for their frequent flying in the Caribbean and Bahamas Their outpost is in specific locations, which in the end limits where they can be found. Opportunities Threats Expanding their flight routes to more countries in the Caribbean and potentially the world Airline industry has a vast amount of competition Acquiring Seaborne Airlines, which will help in having Cost of maintenance for planes and fuel cost Purchasing/ building newer planes to be able to keep up with the new business they will pick up and help to offer more routes. Fluctuation in economy, in result can lead to travel demands being impacted Strengths Explanation Paragraph When it comes to Silver Airways, as a company they are known for various great things that they provide. Silver Airways have a strong reputation for providing their customers with excellent service, while also offering affordable flights to some nearby islands. The company has now also acquired Seaborne Airlines, which have helped in the expansion of the company in a positive

light. Silver Airlines can grow in the market strategically due to them already being known as many small Caribbean islands for allowing customers to get to and from the island properly. Weakness Explanations Paragraph Though a great company, Silver Airlines has also limited their business in various ways. Due to the limited routes offered, the company is missing out on many parts of the market. With the airline market being so extensive, the company needs to not limit its routs to only Bahamas and certain Caribbean islands. Due to their fleet sizes also being small Silver Airlines is also limited when it comes to the number of flights and number of passengers they can carry, in that case the company faces an issue that is impacting them negatively. Opportunity Explanations Paragraph Due to Silver Airways having a vast fleet but many not in use, they are able to change that and create the opportunity for the company to expand their routes and focus on also expanding internationally. By Silver Airways taking this opportunity, they can use their acquisition of Seaborne Airlines to achieve that goal. Though fuel cost can impact the company, with the expansion, they are able to keep up with the cost of fuel and build more fuel-efficient aircraft to assist in their global expansion. With the high demand for flights in the Caribbean, the company is also able to tap in to offer rewards points which can eventually help the number of passengers to increase due to competitive and affordable rates. Threats Explanations Paragraph Silver Airways faces a lot of threats from fuel cost to them having to also compete with larger established airlines such as JetBlue, American Airlines etc... While this may be a much smaller threat to the company, one of the biggest issues they may face is airlines having to adhere to many safety regulations and restrictions. Having to adhere to those various threats, this can

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impact the company's ability to expand their route network. Silver Airways can also face the issue when it comes to the economic fluctuations which can impact profitability. Goals and Objectives Goal 1: Strengthen Operation - Objective 1: Build/ purchase new aircrafts which are fuel efficient to help with cost to operate these aircrafts - Objective 2: Figuring out how to expand the company in other geographic regions in a smooth and efficient manner Goal 2: Ability to affect change in the airline industry - Objective 1: Take advantage of the acquisition of Seaborne Airlines to dominate the market in the Caribbean - Objective 2: Strategize and put in place certain market positions to help Silver Airways to become the top and most preferred airline in the areas that it services. Goal 3: Expand the company geographically - Objective 1: Take advantage of the acquisition of Seaborne Airlines to increase the number of flights and routes offered to both the southeast and northeast regions - Objective 2: Comply with local laws and regulations, to establish a relationship with countries part of the developmental plan Conclusion The SWOT analysis of Silver Airways established various parts of the company from various aspects such as strengths, weakness, opportunities, and threats. Using the SWOT analysis, Silver Airlines can identify many things that may need to be improved for the company to become more established in the airline industry. By expanding the routes of the airline, the company can increase their margin by not only profit but also establishing a valued customer base. By expanding the routes, the company will also

have to think of a cost-efficient way to do so, while also providing great customer service and selling tickets at a proper rate.

References Silver Airways announces Major Strategic Growth Developments and new leadership . Silver Airways Announces Major Strategic Growth Developments and New Leadership | Business Wire. (2017a, August 1). https://www.businesswire.com/news/home/20170801006341/en/Silver-Airways- Announces-Major-Strategic-Growth-Developments-and-New-Leadership Silver Airways acquires Seaborne Airlines to create leading independent airline serving the Caribbean, Bahamas, Florida, and beyond . Silver Airways Acquires Seaborne Airlines to Create Leading Independent Airline Serving the Caribbean, Bahamas, Florida, and Beyond | Business Wire. (2018, April 23). https://www.businesswire.com/news/home/20180423005900/en/Silver-Airways-Acquires- Seaborne-Airlines-to-Create-Leading-Independent-Airline-Serving-the-Caribbean- Bahamas-Florida-and-Beyond Silver airways: Depart from ordinary . Default. (n.d.). https://www.silverairways.com/ Silver: Seaborne . Seaborne Airlines. (n.d.). https://www.seaborneairlines.com/

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