Statistics for Business and Economics (13th Edition)
13th Edition
ISBN: 9780134506593
Author: James T. McClave, P. George Benson, Terry Sincich
Publisher: PEARSON
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Chapter 9, Problem 9.106ACI
Testing the effectiveness of supermarket sales strategies. Factorial designs are commonly employed in marketing research to evaluate the effectiveness of sales strategies. At one supermarket, two of the factors were price level (regular, reduced price, cost to supermarket) and Display level (normal display space, normal display space plus end-of-aisle display, twice the normal display space). A 3 × 3 complete factorial design was employed, where each treatment was applied three times to a particular product at a particular supermarket. The dependent variable of interest was unit sales for the week. (To minimize treatment carryover effects, each treatment was preceded and followed by a week in which the product was priced at its regular price and was displayed in its normal manner.) The next table reports the data collected.
- a. How many treatments are considered in this study?
- b. Do the data indicate that the mean sales differ among the treatments? Test using α = .10.
- c. Is the test of interaction between the factors price and Display warranted as a result of the test in part b? If so. conduct the test using α = .10.
- d. Are the tests of the main effects for Price and Display warranted as a result of the previous tests? If so, conduct them using α = .10.
- e. Which pairs of treatment means should be compared as a result of the tests in parts b-d?
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Chapter 9 Solutions
Statistics for Business and Economics (13th Edition)
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Ch. 9.1 - Value perceptions of consumers (contd). Refer to...Ch. 9.1 - Reducing stress in livestock transported to...Ch. 9.1 - Mixed gender decision-making groups. In business,...Ch. 9.1 - Testing a new pain-reliever tablet. Paracetamol is...Ch. 9.2 - Use Tables V, VI, VII, and VIII in Appendix D to...Ch. 9.2 - Find the following probabilities: a. P (F 3.48)...Ch. 9.2 - Consider dot plots 1 and 2 shown below. Assume...Ch. 9.2 - Refer to Exercise 9.17. Conduct a two-sample...Ch. 9.2 - Refer to Exercises 9.17 and 9.18. Complete the...Ch. 9.2 - A partially completed ANOVA table for a completely...Ch. 9.2 - The data in the next table resulted from an...Ch. 9.2 - Prob. 9.22ACBCh. 9.2 - Prob. 9.23ACBCh. 9.2 - Prob. 9.24ACBCh. 9.2 - Prob. 9.25ACBCh. 9.2 - Making high-stakes insurance decisions. The...Ch. 9.2 - Contingent valuation of homes in contaminated...Ch. 9.2 - Study of recall of TV commercials. Do TV shows...Ch. 9.2 - Do the media influence your attitude toward...Ch. 9.2 - Homework assistance for accounting students. Refer...Ch. 9.2 - Prob. 9.31ACICh. 9.2 - Is honey a cough remedy? Pediatric researchers...Ch. 9.2 - Prob. 9.33ACICh. 9.2 - Banning controversial sports team sponsors....Ch. 9.3 - Consider a completely randomized design with k...Ch. 9.3 - Prob. 9.36LMCh. 9.3 - Prob. 9.37LMCh. 9.3 - Prob. 9.38LMCh. 9.3 - Prob. 9.39LMCh. 9.3 - Prob. 9.40ACBCh. 9.3 - Evaluation of flexography printing plates. Refer...Ch. 9.3 - Guilt in decision making. The effect of guilt...Ch. 9.3 - Prob. 9.43ACBCh. 9.3 - Prob. 9.44ACBCh. 9.3 - Prob. 9.45ACICh. 9.3 - Study of recall of TV commercials. Refer to the...Ch. 9.3 - Prob. 9.47ACICh. 9.3 - Prob. 9.48ACICh. 9.3 - Prob. 9.49ACICh. 9.4 - A randomized block design yielded the following...Ch. 9.4 - Prob. 9.51LMCh. 9.4 - A randomized block design was used to compare the...Ch. 9.4 - Prob. 9.53LMCh. 9.4 - Prob. 9.54ACBCh. 9.4 - Peer mentor training at a firm. Peer mentoring...Ch. 9.4 - Prob. 9.56ACBCh. 9.4 - Interactive video games and physical fitness. Wii...Ch. 9.4 - Prob. 9.58ACBCh. 9.4 - A new method of evaluating health care research...Ch. 9.4 - Prob. 9.60ACICh. 9.4 - Prob. 9.61ACICh. 9.4 - Stress in cows prior to slaughter. What is the...Ch. 9.4 - Anticorrosive behavior of steel coated with epoxy....Ch. 9.5 - Suppose you conduct a 4 3 factorial experiment....Ch. 9.5 - Prob. 9.65LMCh. 9.5 - The partially complete ANOVA table given next is...Ch. 9.5 - Prob. 9.67LMCh. 9.5 - The next table gives data for a 2 2 factorial...Ch. 9.5 - Suppose a 3 3 factorial experiment is conducted...Ch. 9.5 - Dynamics of the buyer-seller relationship. An...Ch. 9.5 - Prob. 9.71ACBCh. 9.5 - Prob. 9.72ACBCh. 9.5 - Prob. 9.73ACBCh. 9.5 - Prob. 9.74ACBCh. 9.5 - Temptation in consumer choice. Are you willing to...Ch. 9.5 - Commercial eggs produced from different housing...Ch. 9.5 - Prob. 9.77ACICh. 9.5 - Eyewitnesses and mugshots. Criminologists...Ch. 9.5 - Impact of flavor name on consumer choice. Do...Ch. 9 - What is the difference between a one-way ANOVA and...Ch. 9 - Explain the difference between an experiment that...Ch. 9 - What are the treatments in a two-factor...Ch. 9 - Why does the experimentwise error rate of a...Ch. 9 - A completely randomized design is used to compare...Ch. 9 - An experiment employing a randomized block design...Ch. 9 - The following table shows a partially completed...Ch. 9 - Prob. 9.89ACBCh. 9 - Prob. 9.90ACBCh. 9 - Impact of paper color on exam scores. A study...Ch. 9 - Study of mutual fund performance. Mutual funds are...Ch. 9 - Study of mutual fund performance. Refer to...Ch. 9 - Prob. 9.94ACBCh. 9 - Prob. 9.95ACBCh. 9 - Prob. 9.96ACBCh. 9 - Bakers vs. brewers yeast. The Electronic Journal...Ch. 9 - A managerial decision problem. A direct-mail...Ch. 9 - Ethics of downsizing. A major strategic...Ch. 9 - Absentee rates at a jeans plant. A plant that...Ch. 9 - Effectiveness of sales closing techniques....Ch. 9 - Prob. 9.103ACICh. 9 - Prob. 9.104ACICh. 9 - Managers trust and job-related tension. Research...Ch. 9 - Testing the effectiveness of supermarket sales...Ch. 9 - Prob. 9.107ACICh. 9 - Prob. 9.108ACICh. 9 - Pollutants at a housing development. Polycyclic...Ch. 9 - Explain why both of the situations n Activity 8.1...
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