Marketing - Standalone book
Marketing - Standalone book
13th Edition
ISBN: 9781259573545
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
Question
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Chapter 8.4, Problem 8.6LR
Summary Introduction

To determine: The difference between observational data and questionnaire data.

Introduction:

The primary data are the information and figures that are collected freshly for the project.

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