Company CL produces lip balms and skin care products. The family owned business maintains a good relation with its consumers since its foundation. This case mainly focuses on marketing research using Social media F to decide the new possible quantitative test to add. The main metrics used for taking the decision are “engagement” and “like”. The strategies to be considered are created as a poll on Social media F wall, a contest on Social media F, and both contest and poll together. The case mainly concentrates on metrics and the effect of using alternative strategies. Characters in the case: Company CL Social media F Introduction: The process of defining the marketing issue and opportunity, systematically analyzing and collecting the facts, suggesting actions to decrease the risk, and thereby improving the decisions in the market is known as the marketing research . To discuss: The “engagement” of a customer on the brand page of Social media F.

Question

In your own. Describe below: 1.What is marketing? 2.How do consumers engage in relationship marketing? What strategies can be used to successfully improve relationship marketing? 3.As a customer, what are your value requirements for customer satisfaction? 4.What are some of the key differences between sales and market orientation? 5.Why is marketing important and how does it play an important role in your life?

Answer 1

Question

Chapter 8, Problem 3VC

a)

Summary Introduction

Case summary:

Company CL produces lip balms and skin care products. The family owned business maintains a good relation with its consumers since its foundation. This case mainly focuses on marketing research using Social media F to decide the new possible quantitative test to add. The main metrics used for taking the decision are “engagement” and “like”.

The strategies to be considered are created as a poll on Social media F wall, a contest on Social media F, and both contest and poll together. The case mainly concentrates on metrics and the effect of using alternative strategies.

Characters in the case:

Company CL

Social media F

Introduction:

The process of defining the marketing issue and opportunity, systematically analyzing and collecting the facts, suggesting actions to decrease the risk, and thereby improving the decisions in the market is known as the marketing research.

To discuss: The “engagement” of a customer on the brand page of Social media F.

b)

Summary Introduction

Case summary:

Company CL produces lip balms and skin care products. The family owned business maintains a good relation with its consumers since its foundation. This case mainly focuses on marketing research using Social media F to decide the new possible quantitative test to add. The main metrics used for taking the decision are “engagement” and “like”.

The strategies to be considered are created a poll on Social media F wall, a contest on Social media F, and both contest and poll together. The case mainly concentrates on metrics and the effect of using alternative strategies.

Characters in the case:

Company CL

Social media F

Introduction:

The process of defining the marketing issue and opportunity, systematically analyzing and collecting the facts, suggesting actions to decrease the risk, and thereby improving the decisions in the market is known as the marketing research.

To discuss: The “like” of a customer on the brand page in Social media F.

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In your own. Describe below: 1.What is marketing? 2.How do consumers engage in relationship marketing? What strategies can be used to successfully improve relationship marketing? 3.As a customer, what are your value requirements for customer satisfaction? 4.What are some of the key differences between sales and market orientation? 5.Why is marketing important and how does it play an important role in your life?

Adapted from: (Case 18. Nando’s International: Taking chicken to the world. Re-printed with the kind permission of De WitsBusiness School. http://cws.cengage.co.uk/hoffman/students/cases16-18/case_18.pdf) Critically discuss the role of Strategic Alliances and Joint Ventures in global marketing strategy with reference to Nando’s.Demonstrate how Nando’s can ensure that these partnerships align with their corporate culture, values, and long-termstrategic objectives. Ground your discussion in relevant strategic management models such as Transaction CostEconomics (TCE).

Which of the following questions that an audience may ask focuses on logic? a. What is your background and experience? b. How do I know I can trust you? c. How can I verify this information? d. Who benefits from this proposal?