Marketing - Standalone book
Marketing - Standalone book
13th Edition
ISBN: 9781259573545
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 8.2, Problem 8.2LO
Summary Introduction

To determine: The five steps in marketing research that leads to marketing actions.

Introduction:

The process of defining the marketing issue and opportunity, systematically analyzing and collecting the facts and suggesting actions to decrease the risk and thereby improving the decisions in market is known as the marketing research.

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Define marketing research and indicate in what ways it can helps to make better Marketing decisions ?
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