Company CL produces lip balms and skin care products. The family owned business maintains a good relation with its consumers since its foundation. This case mainly focuses on marketing research using Social media F to decide the new possible quantitative test to add. The main metrics used for taking the decision are “engagement” and “like”. The strategies to be considered are created as a poll on Social media F wall, a contest on Social media F, and both contest and poll together. The case mainly concentrates on metrics and the effect of using alternative strategies. Characters in the case: Company CL Social media F Introduction: The process of defining the marketing issue and opportunity, systematically analyzing and collecting the facts, suggesting actions to decrease the risk, and thereby improving the decisions in the market is known as the marketing research . To determine: The merits of using a fixed-alternative poll question in Social media F.

Question

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Answer 1

Question

Chapter 8, Problem 4VC

a)

Summary Introduction

Case summary:

Company CL produces lip balms and skin care products. The family owned business maintains a good relation with its consumers since its foundation. This case mainly focuses on marketing research using Social media F to decide the new possible quantitative test to add. The main metrics used for taking the decision are “engagement” and “like”.

The strategies to be considered are created as a poll on Social media F wall, a contest on Social media F, and both contest and poll together. The case mainly concentrates on metrics and the effect of using alternative strategies.

Characters in the case:

Company CL

Social media F

Introduction:

The process of defining the marketing issue and opportunity, systematically analyzing and collecting the facts, suggesting actions to decrease the risk, and thereby improving the decisions in the market is known as the marketing research.

To determine: The merits of using a fixed-alternative poll question in Social media F.

b)

Summary Introduction

Case summary:

Company CL produces lip balms and skin care products. The family owned business maintains a good relation with its consumers since its foundation. This case mainly focuses on marketing research using Social media F to decide the new possible quantitative test to add. The main metrics used for taking the decision are “engagement” and “like”.

The strategies to be considered are created as a poll on Social media F wall, a contest on Social media F, and both contest and poll together. The case mainly concentrates on metrics and the effect of using alternative strategies.

Characters in the case:

Company CL

Social media F

Introduction:

The process of defining the marketing issue and opportunity, systematically analyzing and collecting the facts, suggesting actions to decrease the risk, and thereby improving the decisions in the market is known as the marketing research.

To discuss: When it is better to use an open-ended question.

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Answer 2

Question

Chapter 8, Problem 4VC

a)

Summary Introduction

Case summary:

Company CL produces lip balms and skin care products. The family owned business maintains a good relation with its consumers since its foundation. This case mainly focuses on marketing research using Social media F to decide the new possible quantitative test to add. The main metrics used for taking the decision are “engagement” and “like”.

The strategies to be considered are created as a poll on Social media F wall, a contest on Social media F, and both contest and poll together. The case mainly concentrates on metrics and the effect of using alternative strategies.

Characters in the case:

Company CL

Social media F

Introduction:

The process of defining the marketing issue and opportunity, systematically analyzing and collecting the facts, suggesting actions to decrease the risk, and thereby improving the decisions in the market is known as the marketing research.

To determine: The merits of using a fixed-alternative poll question in Social media F.

b)

Summary Introduction

Case summary:

Company CL produces lip balms and skin care products. The family owned business maintains a good relation with its consumers since its foundation. This case mainly focuses on marketing research using Social media F to decide the new possible quantitative test to add. The main metrics used for taking the decision are “engagement” and “like”.

The strategies to be considered are created as a poll on Social media F wall, a contest on Social media F, and both contest and poll together. The case mainly concentrates on metrics and the effect of using alternative strategies.

Characters in the case:

Company CL

Social media F

Introduction:

The process of defining the marketing issue and opportunity, systematically analyzing and collecting the facts, suggesting actions to decrease the risk, and thereby improving the decisions in the market is known as the marketing research.

To discuss: When it is better to use an open-ended question.

Expert Solution & Answer

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Check out a sample textbook solution

See solution

Answer 3

Question

Chapter 8, Problem 4VC

a)

Summary Introduction

Case summary:

Company CL produces lip balms and skin care products. The family owned business maintains a good relation with its consumers since its foundation. This case mainly focuses on marketing research using Social media F to decide the new possible quantitative test to add. The main metrics used for taking the decision are “engagement” and “like”.

The strategies to be considered are created as a poll on Social media F wall, a contest on Social media F, and both contest and poll together. The case mainly concentrates on metrics and the effect of using alternative strategies.

Characters in the case:

Company CL

Social media F

Introduction:

The process of defining the marketing issue and opportunity, systematically analyzing and collecting the facts, suggesting actions to decrease the risk, and thereby improving the decisions in the market is known as the marketing research.

To determine: The merits of using a fixed-alternative poll question in Social media F.

b)

Summary Introduction

Case summary:

Company CL produces lip balms and skin care products. The family owned business maintains a good relation with its consumers since its foundation. This case mainly focuses on marketing research using Social media F to decide the new possible quantitative test to add. The main metrics used for taking the decision are “engagement” and “like”.

The strategies to be considered are created as a poll on Social media F wall, a contest on Social media F, and both contest and poll together. The case mainly concentrates on metrics and the effect of using alternative strategies.

Characters in the case:

Company CL

Social media F

Introduction:

The process of defining the marketing issue and opportunity, systematically analyzing and collecting the facts, suggesting actions to decrease the risk, and thereby improving the decisions in the market is known as the marketing research.

To discuss: When it is better to use an open-ended question.

Expert Solution & Answer

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Check out a sample textbook solution

See solution

Answer 4

Question

Chapter 8, Problem 4VC

a)

Summary Introduction

Case summary:

Company CL produces lip balms and skin care products. The family owned business maintains a good relation with its consumers since its foundation. This case mainly focuses on marketing research using Social media F to decide the new possible quantitative test to add. The main metrics used for taking the decision are “engagement” and “like”.

The strategies to be considered are created as a poll on Social media F wall, a contest on Social media F, and both contest and poll together. The case mainly concentrates on metrics and the effect of using alternative strategies.

Characters in the case:

Company CL

Social media F

Introduction:

The process of defining the marketing issue and opportunity, systematically analyzing and collecting the facts, suggesting actions to decrease the risk, and thereby improving the decisions in the market is known as the marketing research.

To determine: The merits of using a fixed-alternative poll question in Social media F.

b)

Summary Introduction

Case summary:

Company CL produces lip balms and skin care products. The family owned business maintains a good relation with its consumers since its foundation. This case mainly focuses on marketing research using Social media F to decide the new possible quantitative test to add. The main metrics used for taking the decision are “engagement” and “like”.

The strategies to be considered are created as a poll on Social media F wall, a contest on Social media F, and both contest and poll together. The case mainly concentrates on metrics and the effect of using alternative strategies.

Characters in the case:

Company CL

Social media F

Introduction:

The process of defining the marketing issue and opportunity, systematically analyzing and collecting the facts, suggesting actions to decrease the risk, and thereby improving the decisions in the market is known as the marketing research.

To discuss: When it is better to use an open-ended question.

Expert Solution & Answer

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Check out a sample textbook solution

See solution

Answer 5

Chapter 8, Problem 4VC

a)

Summary Introduction

Case summary:

Company CL produces lip balms and skin care products. The family owned business maintains a good relation with its consumers since its foundation. This case mainly focuses on marketing research using Social media F to decide the new possible quantitative test to add. The main metrics used for taking the decision are “engagement” and “like”.

The strategies to be considered are created as a poll on Social media F wall, a contest on Social media F, and both contest and poll together. The case mainly concentrates on metrics and the effect of using alternative strategies.

Characters in the case:

Company CL

Social media F

Introduction:

The process of defining the marketing issue and opportunity, systematically analyzing and collecting the facts, suggesting actions to decrease the risk, and thereby improving the decisions in the market is known as the marketing research.

To determine: The merits of using a fixed-alternative poll question in Social media F.

b)

Summary Introduction

Case summary:

Company CL produces lip balms and skin care products. The family owned business maintains a good relation with its consumers since its foundation. This case mainly focuses on marketing research using Social media F to decide the new possible quantitative test to add. The main metrics used for taking the decision are “engagement” and “like”.

The strategies to be considered are created as a poll on Social media F wall, a contest on Social media F, and both contest and poll together. The case mainly concentrates on metrics and the effect of using alternative strategies.

Characters in the case:

Company CL

Social media F

Introduction:

The process of defining the marketing issue and opportunity, systematically analyzing and collecting the facts, suggesting actions to decrease the risk, and thereby improving the decisions in the market is known as the marketing research.

To discuss: When it is better to use an open-ended question.

Answer 6

Chapter 8, Problem 4VC

a)

Summary Introduction

Case summary:

Company CL produces lip balms and skin care products. The family owned business maintains a good relation with its consumers since its foundation. This case mainly focuses on marketing research using Social media F to decide the new possible quantitative test to add. The main metrics used for taking the decision are “engagement” and “like”.

The strategies to be considered are created as a poll on Social media F wall, a contest on Social media F, and both contest and poll together. The case mainly concentrates on metrics and the effect of using alternative strategies.

Characters in the case:

Company CL

Social media F

Introduction:

The process of defining the marketing issue and opportunity, systematically analyzing and collecting the facts, suggesting actions to decrease the risk, and thereby improving the decisions in the market is known as the marketing research.

To determine: The merits of using a fixed-alternative poll question in Social media F.

Answer 7

Chapter 8, Problem 4VC

a)

Summary Introduction

Case summary:

Company CL produces lip balms and skin care products. The family owned business maintains a good relation with its consumers since its foundation. This case mainly focuses on marketing research using Social media F to decide the new possible quantitative test to add. The main metrics used for taking the decision are “engagement” and “like”.

The strategies to be considered are created as a poll on Social media F wall, a contest on Social media F, and both contest and poll together. The case mainly concentrates on metrics and the effect of using alternative strategies.

Characters in the case:

Company CL

Social media F

Introduction:

The process of defining the marketing issue and opportunity, systematically analyzing and collecting the facts, suggesting actions to decrease the risk, and thereby improving the decisions in the market is known as the marketing research.

To determine: The merits of using a fixed-alternative poll question in Social media F.

Answer 8

b)

Summary Introduction

Case summary:

Company CL produces lip balms and skin care products. The family owned business maintains a good relation with its consumers since its foundation. This case mainly focuses on marketing research using Social media F to decide the new possible quantitative test to add. The main metrics used for taking the decision are “engagement” and “like”.

The strategies to be considered are created as a poll on Social media F wall, a contest on Social media F, and both contest and poll together. The case mainly concentrates on metrics and the effect of using alternative strategies.

Characters in the case:

Company CL

Social media F

Introduction:

The process of defining the marketing issue and opportunity, systematically analyzing and collecting the facts, suggesting actions to decrease the risk, and thereby improving the decisions in the market is known as the marketing research.

To discuss: When it is better to use an open-ended question.

Answer 9

b)

Summary Introduction

Case summary:

Company CL produces lip balms and skin care products. The family owned business maintains a good relation with its consumers since its foundation. This case mainly focuses on marketing research using Social media F to decide the new possible quantitative test to add. The main metrics used for taking the decision are “engagement” and “like”.

The strategies to be considered are created as a poll on Social media F wall, a contest on Social media F, and both contest and poll together. The case mainly concentrates on metrics and the effect of using alternative strategies.

Characters in the case:

Company CL

Social media F

Introduction:

The process of defining the marketing issue and opportunity, systematically analyzing and collecting the facts, suggesting actions to decrease the risk, and thereby improving the decisions in the market is known as the marketing research.

To discuss: When it is better to use an open-ended question.

Answer 10

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Answer 11

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Answer 12

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Answer 13

Ch. 8.1 - Prob. 8.1LO Ch. 8.2 - Prob. 8.2LO Ch. 8.2 - Prob. 8.1LR Ch. 8.2 - Prob. 8.2LR Ch. 8.2 - Prob. 8.3LR Ch. 8.3 - Prob. 8.3LO Ch. 8.3 - Prob. 8.4LR Ch. 8.3 - Prob. 8.5LR Ch. 8.4 - Prob. 8.4LO Ch. 8.4 - Prob. 8.6LR

Solution Summary: The author explains the merits of using a fixed-alternative poll question in Social media F.

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Chapter 8 Solutions