Concept explainers
a)
Case summary:
Company CL produces lip balms and skin care products. The family owned business maintains a good relation with its consumers since its foundation. This case mainly focuses on
The strategies to be considered are created as a poll on Social media F wall, a contest on Social media F, and both contest and poll together. The case mainly concentrates on metrics and the effect of using alternative strategies.
Characters in the case:
Company CL
Social media F
Introduction:
The process of defining the marketing issue and opportunity, systematically analyzing and collecting the facts, suggesting actions to decrease the risk, and thereby improving the decisions in the market is known as the marketing research.
To determine: The merits of using a fixed-alternative poll question in Social media F.
b)
Case summary:
Company CL produces lip balms and skin care products. The family owned business maintains a good relation with its consumers since its foundation. This case mainly focuses on marketing research using Social media F to decide the new possible quantitative test to add. The main metrics used for taking the decision are “engagement” and “like”.
The strategies to be considered are created as a poll on Social media F wall, a contest on Social media F, and both contest and poll together. The case mainly concentrates on metrics and the effect of using alternative strategies.
Characters in the case:
Company CL
Social media F
Introduction:
The process of defining the marketing issue and opportunity, systematically analyzing and collecting the facts, suggesting actions to decrease the risk, and thereby improving the decisions in the market is known as the marketing research.
To discuss: When it is better to use an open-ended question.
Want to see the full answer?
Check out a sample textbook solution
Chapter 8 Solutions
Marketing - Standalone book
- What is the current position statement for MAV Beauty Brands Inc.? Write a professional answer with details and evidence. in addition to provide citation and references with URLarrow_forwardWhat are the Bartleby main benefits for users like me? I`m doing my midterm marketing research. I chose Bartleby as one of services to observe. And I have a lot of work. So some info you can find me can help to make research faster. thnxarrow_forwardRemembering the target market segments you identi- fied in Chapter 7 for your marketing plan: 1 (a) Identify which one of the four social media described in the chapter would be most useful and (b) give your reasons. Would you consider other social media such as Pinterest? Why or why not? 2 Briefy describe (a) how you would use this web- site to try to increase sales of your products and (b) why you expect target market customers to respond to it.arrow_forward
- You are working with Blue Bottle Coffee Co. to increase consumer visits to the company's landing page that promotes and sells at-home coffee-brewing systems. One way to increase such visits is to work for better organic search engine results through Search Engine Optimization (SEO). Which of the following tactics should you follow in your SEO program? O Be sure that content on Blue Bottle's landing pages discusses the company's in-store drinks and promotions O Decrease the use of meta tags, thus improving the search to hit ratios through organic searches O Includ fewer keywords on Blue Bottle's website so that the remaining keywords garner more attention from the search engines O Build the site's authority by determining ways to garner more mentions on other, nonaffiliated websites O You should use all of the tactics listed.arrow_forwardDiscuss and explain Search Engine Optimization (SEO). According to Sachdev (2024), search marketers are to focus their attention on current and relevant content, as such content is of critical importance for SEO. In this light of this statement, list and explain 4 fundamental reasons content is considered King. Use digital marketing concepts to support your views.arrow_forwardPlease no plaigrisim at all, all from your own wordsarrow_forward
- Describe the steps of creating a marketing information system. Note: Please answer the question with points and exampleUrgent needed within 30minarrow_forwardAs data visualization is a communication approach for making complex data easy to understand and for patterns to be uncovered,exaplain how this pertains to its usage and overall purpose? How does data visualization relate to business objectives and goals? Using relevant Digital Marketing Analytics concepts, does data visualization clarify data or make it more confusing? Why?/Why not?arrow_forward4. Is their website user-friendly to consumers in Airbnb? Why or why not?5. Give recommendations to further improve their relationship with customers in airbnb .arrow_forward
- Describe the benefits of an organization using social media to help create a target marketing strategy. More than one answer may be correct. Check All That Apply Social media provides companies with a rich collection of user data and personalized content. Social media provides companies with analytics tools to identity top consumers. Social media, as part of a target marketing strategy, often results in sales increases. Social media provides guidance on creating a target marketing strategy.arrow_forward1. Which of these are one of the 5 T's of email marketing a) Targeting b) Testing c) Timing d) Template e) Tailoring f) Temperature g) Tone 2. You love getting spam from random companies which is why emails dont need to be relevant or targeted to you True False 3. The concept of analyzing a leads quality by looking at where they are in the buying cycle, their past relationship with your company and factoring in past intractions is called (a) Lead Generation (b) Direct response advertising (c) Black Hat SEO (d) Lead Scoringarrow_forwardA great campaign used on LinkedIn platform, why that campaign was successful, and why the platform was a great medium for the campaign (I.e. it would not have been so successful on other platforms).arrow_forward
