Marketing - Standalone book
Marketing - Standalone book
13th Edition
ISBN: 9781259573545
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 8, Problem 3AMK

a)

Summary Introduction

To determine: The persons who watch television according to the research.

Introduction:

The process of defining the marketing issue and opportunity, systematically analyzing and collecting the facts, suggesting actions to decrease the risk, and thereby improving the decisions in the market is known as the marketing research.

b)

Summary Introduction

To determine: The limitations of the questionnaire method for the given situation.

Introduction:

The process of defining the marketing issue and opportunity, systematically analyzing and collecting the facts, suggesting actions to decrease the risk, and thereby improving the decisions in the market is known as the marketing research.

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