Marketing - Standalone book
Marketing - Standalone book
13th Edition
ISBN: 9781259573545
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 8.3, Problem 8.4LR
Summary Introduction

To determine: The variations between secondary and primary data.

Introduction:

The process of defining the marketing issue and opportunity, systematically analyzing and collecting the facts and suggesting actions to decrease the risk and thereby improving the decisions in market is known as the marketing research.

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Explain the main difference between primary and secondary data with examples.
Why is it important to obtain secondary data before primary data?
Secondary data versus primary data and advantages/disadvantages of each
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