Marketing - Standalone book
Marketing - Standalone book
13th Edition
ISBN: 9781259573545
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 8.5, Problem 8.5LO
Summary Introduction

To determine: The way the data analytics and data mining leads to marketing research.

Introduction:

The process of defining the marketing issue and opportunity, systematically analyzing and collecting the facts and suggesting actions to decrease the risk and thereby improving the decisions in market is known as the marketing research.

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