The reasons why a marketing researcher desires to use secondary data than primary data in the study. Introduction: The primary data are the information and figures, which are collected freshly for the project. The secondary data are the information and figures, which have already been recorded before handling the project.

Question

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Answer 1

Question

Chapter 8, Problem 5AMK

a)

Summary Introduction

To discuss: The reasons why a marketing researcher desires to use secondary data than primary data in the study.

Introduction:

The primary data are the information and figures, which are collected freshly for the project.

The secondary data are the information and figures, which have already been recorded before handling the project.

b)

Summary Introduction

To discuss: The reasons why a marketing researcher desires not to use secondary data in the study.

Introduction:

The primary data are the information and figures that are collected freshly for the project.

The secondary data are the information and figures that have already been recorded before handling the project.

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Students have asked these similar questions

(a) Why might a marketing researcher prefer to use secondary data rather than primary data in a study? (b) Why might the reverse be true?

2. Explain how Day Dream Toys might collect and use market research information. Include one quantitative and one qualitative research technique in your response.

What is a decision statement? How does the focus on an irrelevant decision affect the research process?

Answer 2

Question

Chapter 8, Problem 5AMK

a)

Summary Introduction

To discuss: The reasons why a marketing researcher desires to use secondary data than primary data in the study.

Introduction:

The primary data are the information and figures, which are collected freshly for the project.

The secondary data are the information and figures, which have already been recorded before handling the project.

b)

Summary Introduction

To discuss: The reasons why a marketing researcher desires not to use secondary data in the study.

Introduction:

The primary data are the information and figures that are collected freshly for the project.

The secondary data are the information and figures that have already been recorded before handling the project.

Expert Solution & Answer

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See solution

Answer 3

Question

Chapter 8, Problem 5AMK

a)

Summary Introduction

To discuss: The reasons why a marketing researcher desires to use secondary data than primary data in the study.

Introduction:

The primary data are the information and figures, which are collected freshly for the project.

The secondary data are the information and figures, which have already been recorded before handling the project.

b)

Summary Introduction

To discuss: The reasons why a marketing researcher desires not to use secondary data in the study.

Introduction:

The primary data are the information and figures that are collected freshly for the project.

The secondary data are the information and figures that have already been recorded before handling the project.

Expert Solution & Answer

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Answer 4

Question

Chapter 8, Problem 5AMK

a)

Summary Introduction

To discuss: The reasons why a marketing researcher desires to use secondary data than primary data in the study.

Introduction:

The primary data are the information and figures, which are collected freshly for the project.

The secondary data are the information and figures, which have already been recorded before handling the project.

b)

Summary Introduction

To discuss: The reasons why a marketing researcher desires not to use secondary data in the study.

Introduction:

The primary data are the information and figures that are collected freshly for the project.

The secondary data are the information and figures that have already been recorded before handling the project.

Expert Solution & Answer

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Answer 5

Chapter 8, Problem 5AMK

a)

Summary Introduction

To discuss: The reasons why a marketing researcher desires to use secondary data than primary data in the study.

Introduction:

The primary data are the information and figures, which are collected freshly for the project.

The secondary data are the information and figures, which have already been recorded before handling the project.

b)

Summary Introduction

To discuss: The reasons why a marketing researcher desires not to use secondary data in the study.

Introduction:

The primary data are the information and figures that are collected freshly for the project.

The secondary data are the information and figures that have already been recorded before handling the project.

Answer 6

Chapter 8, Problem 5AMK

a)

Summary Introduction

To discuss: The reasons why a marketing researcher desires to use secondary data than primary data in the study.

Introduction:

The primary data are the information and figures, which are collected freshly for the project.

The secondary data are the information and figures, which have already been recorded before handling the project.

Answer 7

Chapter 8, Problem 5AMK

a)

Summary Introduction

To discuss: The reasons why a marketing researcher desires to use secondary data than primary data in the study.

Introduction:

The primary data are the information and figures, which are collected freshly for the project.

The secondary data are the information and figures, which have already been recorded before handling the project.

Answer 8

b)

Summary Introduction

To discuss: The reasons why a marketing researcher desires not to use secondary data in the study.

Introduction:

The primary data are the information and figures that are collected freshly for the project.

The secondary data are the information and figures that have already been recorded before handling the project.

Answer 9

b)

Summary Introduction

To discuss: The reasons why a marketing researcher desires not to use secondary data in the study.

Introduction:

The primary data are the information and figures that are collected freshly for the project.

The secondary data are the information and figures that have already been recorded before handling the project.

Answer 10

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Answer 11

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Answer 12

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Answer 13

Ch. 8.1 - Prob. 8.1LO Ch. 8.2 - Prob. 8.2LO Ch. 8.2 - Prob. 8.1LR Ch. 8.2 - Prob. 8.2LR Ch. 8.2 - Prob. 8.3LR Ch. 8.3 - Prob. 8.3LO Ch. 8.3 - Prob. 8.4LR Ch. 8.3 - Prob. 8.5LR Ch. 8.4 - Prob. 8.4LO Ch. 8.4 - Prob. 8.6LR

Solution Summary: The author explains the main merits of using secondary data in the study, which are consumption of time, less cost, and greater detail level.

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Chapter 8 Solutions