EBK MARKETING
EBK MARKETING
9th Edition
ISBN: 9780134292786
Author: Stuart
Publisher: YUZU
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Chapter 6, Problem 8QA
Summary Introduction

To determine: The different components of attitude.

Introduction:

After reviewing various definitions and models, it is generally accepted that attitude represents either positive or negative impact of the people. The three components of attitude are cognition, affect and behavior.

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