EBK MARKETING
EBK MARKETING
9th Edition
ISBN: 9780134292786
Author: Stuart
Publisher: YUZU
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Chapter 6, Problem 12QA
Summary Introduction

To determine:The way in which the consumer purchase decision is affected by situational influences.

Introduction:

Situational impacts are those conditions that influence how purchasers carry on. They incorporate things like physical elements, social variables, time factors, the explanation behind the purchaser's buy, and the purchaser's temperament.

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How do situational influences, such as the physical environment and time, shape consumer purchase decisions?
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