EBK MARKETING
EBK MARKETING
9th Edition
ISBN: 9780134292786
Author: Stuart
Publisher: YUZU
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Chapter 6, Problem 5QA
Summary Introduction

To determine:M’s hierarchy of needs theory related to motivation.

Introduction:

The concept of "Hierarchy of needs" was first introduced by humanist psychologist A.M in 1943 in paper named "A Theory of Human Motivation". According to this theory, people are motivated to fulfill their basic needs at first before fulfilling other advanced needs.

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