EBK MARKETING
EBK MARKETING
9th Edition
ISBN: 9780134292786
Author: Stuart
Publisher: YUZU
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Chapter 6, Problem 4QA
Summary Introduction

To determine:The concept of perception alongwith the three parts of the perception process.

Introduction:

Perception:

Generally it differs from person to person. When different people face the same situation, they perceive a different thing regarding the same situation even one may influence other's perspective.

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