EBK MARKETING
9th Edition
ISBN: 9780134292786
Author: Stuart
Publisher: YUZU
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Question
Chapter 1, Problem 1QA
Summary Introduction
To determine: the concept of marketing.
Introduction: Marketing is defined as the process in which the product and services are introduced to the customer. The value that they will get after they buy the particular goods or services.
Expert Solution & Answer
Answer to Problem 1QA
Marketing is the way to introduce any product or services to wide range of customer in short span of time.
Explanation of Solution
Marketing is the process of preparing and providing value to the customer. It is the way to fulfill the society’s need by providing them valuable services and goods by telling them about the products. Marketing includes selling, advertising, delivering productsto customer.
It is helpful in communicating the value to customers through identifying the quality, need, quantity and trust they are in search of.
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Students have asked these similar questions
For the following assignment reference a recent purchase you have made and explore the several steps in the consumer decision making process for this purchase.
What product did you purchase?
Need Recognition
Need or want, how did you assess the need?
3.Information Search
What is the extent of your search for product information? Did you ask friends, family, reviews? Online research?
4. Evaluation of alternatives
Which other alternatives did you consider (other brands)?
5. Purchase
Did you make the purchase immediately or did you take time to make a final decision? Where was the purchase made, in store or online? Was the product available immediately or did you have to wait for your purchase to arrive?
6. Post purchase behavior
Discuss any generated cognitive dissonance by this purchase. What was done to address the situation. What role, if any, did marketing play in minimizing cognitive dissonance?
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Copy the Organization website link here:
Who is the organization?
What is the product or service? Are there any changes in the product or services in the various locations?
What are some of the External Environment Factors Facing this global Market?
Example: Culture? Natural resources? Economic & Technological Development? Political Structure? Demographic Makeup?
What is the economic development of the majority of the countries your company is present in?
Developed or less developed Country?
How is this company using Social Media to reach their global Marketing?
Provide a sample of the global advertising for this company, provide a picture or a video.
Now, you are working on the last section of your Portfolio Project. This week you will complete the following:
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Control and Monitoring Systems: Discuss your plan for control and monitoring systems issues for the expansion and operations within the manufacturing facility.
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