EBK MARKETING
EBK MARKETING
9th Edition
ISBN: 9780134292786
Author: Stuart
Publisher: YUZU
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Chapter 6, Problem 21QA
Summary Introduction

To discuss: The concept of buy class framework along with the concepts of new-task buys, straight rebuys and modified rebuys.

Introduction:There are different types of buying situations under which a buyer purchases a product. Those situations are new task buy, modified rebuys and straight buys.

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