EBK MARKETING
EBK MARKETING
9th Edition
ISBN: 9780134292786
Author: Stuart
Publisher: YUZU
Question
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Chapter 6, Problem 3QA
Summary Introduction

To determine:Steps of consumer decision making process.

Introduction:

A consumer has to go through several stages to purchase a particular product or service for himself, to satisfy his need. We need to discuss those steps that should be performed one after another to accomplish a particular thing.

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