EBK MARKETING
9th Edition
ISBN: 9780134292786
Author: Stuart
Publisher: YUZU
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 6, Problem 10QA
Summary Introduction
To discuss: The concept of family life cycle and the way it impacts the marketer’s ability to reach the target.
Introduction:
Family life cycle:It is defined as a series of stages through which a family goes through over time. The typical stages in the development include the periods of independence that is a single young adult, then marriage, then a family with young children, then a family with adolescents, then launching adult children, and then a family in later life that is in retirement or senior years.
So, when a family passes through these stages in its life it is regarded as a family life cycle.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
What is Benefit Segmentation?
Do groups in different stages of the household life cycle have different consumption patterns for our product? Who in the household is involved in the purchase process?
What is age segmentation?
Chapter 6 Solutions
EBK MARKETING
Ch. 6 - Prob. 1QACh. 6 - Prob. 2QACh. 6 - Prob. 3QACh. 6 - Prob. 4QACh. 6 - Prob. 5QACh. 6 - Prob. 6QACh. 6 - Prob. 7QACh. 6 - Prob. 8QACh. 6 - Prob. 9QACh. 6 - Prob. 10QA
Ch. 6 - Prob. 11QACh. 6 - Prob. 12QACh. 6 - Prob. 13QACh. 6 - Prob. 14QACh. 6 - Prob. 15QACh. 6 - Prob. 16QACh. 6 - Prob. 17QACh. 6 - Prob. 18QACh. 6 - Prob. 19QACh. 6 - Prob. 20QACh. 6 - Prob. 21QACh. 6 - Prob. 22QACh. 6 - Prob. 23QACh. 6 - Prob. 24QACh. 6 - Prob. 25QACh. 6 - Prob. 49CCh. 6 - Prob. 50CCh. 6 - Prob. 51CCh. 6 - Prob. 52CCh. 6 - Prob. 53C
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- Chapter 6 describes various stages in the householdlife cycle. Which of these stages would serve as thebest target market for American Beagle dog apparel?Would more than one be viable? Explain youranswer.arrow_forwardHow is one likely to change one’s lifestyle atdifferent stages of the household life cycle? Overone’s life, is one likely to assume more than one ofthe VALS lifestyle profiles described?arrow_forwardFor the following products, discuss how having children or not might affect the choices a couple makes. What do such variations mean for marketers? Discuss each of the following products. Groceries Cars Vacationarrow_forward
- 1. How does family life cycle influence consumer behavior? 2. What are the role of social influences in consumer behavior?arrow_forwardWhy should Marketers consider family purchase situations along with the distribution of consumer and decisionmaker roles among amily members?arrow_forwardWhat is Behavioral Targeting? How does technological advancement help in targeting behaviour of the consumers?arrow_forward
- being single, married or married with children is a category of what is called? a) household stages b) family lifecycle stages c) economic stages d) personal stagesarrow_forwardWhat is meant by the household life cycle?arrow_forwardHousehold lifestyle stages, out of the 11 who are the 5 stages that are most likely to buy Love Bonito and why?arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
- Contemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning