MARKETING 2018
19th Edition
ISBN: 9780357033753
Author: Pride
Publisher: CENGAGE L
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Question
Chapter 4, Problem 3SC
Summary Introduction
Case summary:
Company R is famous for their equipment’s and outdoor apparel, and it is organized as a customer cooperative. The active members of the company were about 5.1 million and has a revenue of $1.93 billion. The company values the issues and community that are significant for them through advocacy efforts and philanthropic activities.
The values of the company are authenticity, service, quality, integrity, respect, decency, and balance. The company’s core culture is their ethical conduct. The case also states about the marketing, customer satisfaction, and the care by the company towards the environment.
Characters in the case:
Company R
To discuss: The way Company R’s values relate to the development of the ethical culture.
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