MARKETING 2018
19th Edition
ISBN: 9780357033753
Author: Pride
Publisher: CENGAGE L
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Question
Chapter 4, Problem 1DRQ
Summary Introduction
To discuss: Social responsibility and its importance.
Expert Solution & Answer
Explanation of Solution
The organization’s obligation to increase the positive impact and decrease the negative impact is known as social responsibility. The whole effect of the
Apart from this social responsibility is considered as important because of the following reasons:
- The expectations of the consumers and employees of the organization.
- Social responsibility makes the company more marketable.
- It is helpful in retaining the customers.
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