MARKETING 2018
19th Edition
ISBN: 9780357033753
Author: Pride
Publisher: CENGAGE L
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Chapter 4, Problem 10DRQ
Summary Introduction
To discuss: On an example the way the ethical issues can have an impact on the marketing mix component.
The ethical issues can be defined as the identifiable issue, scenario, or opportunity that needs an organization or an individual to select among various action and should be assessed as right or wrong, ethical or unethical.
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Give an example of how ethical issues can affect eachcomponent of the marketing mix.
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