MARKETING 2018
19th Edition
ISBN: 9780357033753
Author: Pride
Publisher: CENGAGE L
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Chapter 4, Problem 4DRQ
Summary Introduction
To discuss: Strategic philanthropy and its difference from the efforts of traditional philanthropy.
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A philanthropy program examples?
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When it comes to philanthropy, why is it essential for companies to support causes that resonate with their values, their employees' interests, and the needs of the community?
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