MARKETING 2018
19th Edition
ISBN: 9780357033753
Author: Pride
Publisher: CENGAGE L
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Question
Chapter 4.2, Problem 1C
Summary Introduction
Case summary:
Company BB was a small creamery in City B. It was a successful company for past 100 years. It sells its products in more than 23 states and it has 4 manufacturing plants in State T, State O, and State A.
Though it was running successful it faced a big disaster by way if listeria. Listeria is a bacteria which is a harmful to the users. Research says that 5 people were hospitalized after eating the Company BB’s ice cream. Moreover 10 people were fall sick from Company BB products and 3 were died. Government issued voluntary recall of products and close down of its products.
Despite of all these before 10 years the company got a positive result on listeria since 2013. But the company said it made the required procedures to clean up and destroyed listeria. But medically listeria cannot be cleared easily and it may in pipes, and drains. SO company BB got finance from various source to solve this problem. After 6 months the company outbreak and reopened the plant in City B.
Marketing refers to the set of institution, activity, and process of communication, creating, exchanging offerings, and delivering which has the values of clients, customers, society and partners at larger.
Characters in the case:
- Company BB
To discuss: The quality control process of Company BB revealed by listeria and its ethical issues
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