MARKETING:REAL PEOPLE,REAL CHOICES
MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
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Chapter 12, Problem 3QA
Summary Introduction

To describe: The meaning of experiential merchandising, experiential shopping, destination retailing and omnichannel marketing.

Introduction: Marketing involves a set of all the activities undertaken by a firm in order to promote the selling of goods and services.

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