MARKETING:REAL PEOPLE,REAL CHOICES
MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
Question
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Chapter 12, Problem 10QA
Summary Introduction

To describe: The possible effects of B2C e-commerce on traditional retailing.

Introduction:B2C e-commerce refers to selling of goods by businesses to the end consumers via online mode.

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