MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
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Question
Chapter 12, Problem 14QA
Summary Introduction
To explain: The meaning of marketing people, marketing places and marketing ideas.
Introduction:Marketing involves a set of all the activities undertaken by a firm in order to promote the selling of goods and services. Marketing is not just selling the goods to make profits but selling is just a part of marketing and marketing is a much broader term.
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Chapter 12 Solutions
MARKETING:REAL PEOPLE,REAL CHOICES
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- How would you feel about putting together a marketing plan for someone /a company/a movement you disliked?arrow_forwardWhat factors are at work in today's marketing environment? How much influence over these factors does a marketing manager have?arrow_forward. What is marketing? How did you define the term beforeyou read this chapter?arrow_forward
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