MARKETING:REAL PEOPLE,REAL CHOICES
MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
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Chapter 12, Problem 14QA
Summary Introduction

To explain: The meaning of marketing people, marketing places and marketing ideas.

Introduction:Marketing involves a set of all the activities undertaken by a firm in order to promote the selling of goods and services. Marketing is not just selling the goods to make profits but selling is just a part of marketing and marketing is a much broader term.

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