Concept explainers
To describe: The tactics to be used by the AB group’s marketers to encourage visits to the T service centers.
Introduction:AB group is a leading online retailing business in China which holds a significant portion of total retail business which is thinking to expand in Southeast Asia. AB group has opened service centers in rural areas to help the villagers search for various products online and purchase such products. E-commerce accounts for 8% in China. This company recently acquired stake in an e-commerce firm located in Southeast Asia. Southeast Asia does not have sound infrastructure system and strong information technology management. AB group is facing some challenges due to the economic conditions prevailing in the home country and is facing stiff competition from homegrown competitors.
Want to see the full answer?
Check out a sample textbook solutionChapter 12 Solutions
MARKETING:REAL PEOPLE,REAL CHOICES
- You are a new member of the marketing organization for a 10-year-old, rapidly growingretailer with $2.7 billion in annual sales and 85 stores located in half a dozen southern states.You were hired away from Macy’s with a nice salary increase and were promised an oppor-tunity to influence the e-commerce plans of your new employer. The retailer has been a some-what reluctant participant in B2C e-commerce with its own Web site since 2006.“Everybodyelse is doing it so I guess we should too”has been the firm’s attitude. Results have been dis-appointing, with the little additional sales generated barely offsetting the cost to outsource theWeb hosting of the site. The Web site is currently viewed as another link in the company’smultichannel marketing approach. You are convinced that e-commerce could play a muchbigger role in your firm’s future and have asked for a few minutes with the VP of Marketing topresent your ideas. What would you say?arrow_forwardIn this era of big data, how can Snapchat, which collects no user data, attract marketers?arrow_forwardHow might Food Network marketers use social media to speedthe adoption rate of a new television show?arrow_forward
- eBay Describe the relationship they have with there customers?arrow_forwardYou are the Marketing Manager of a department store that offers clothing to several market segments. List at least 2 different mediums you would use to reach the following three market segments. 1. Consumers over the age of 65 years old. 2. Consumers between the ages of 45 and 55 years old. 3. Consumers between the ages of 18 and 24 years old.arrow_forwardComplete description, and interpretation in relation to the signs and symbols to conduct your semiotics analysisarrow_forward
- Recommend one social media marketing strategy for Wine Lovers, and justify your recommendation in one paragraph?arrow_forwardWrite a reflective on the ethical issues involved with your engagement with online marketing.arrow_forward18 What is undifferentiated or Mass marketing? Give example?arrow_forward
- . Why is relationship marketing fundamental to themarketing concept?arrow_forwardYoung children seldom have any money of their own to spend, nor can they get to the store to buy things. Why, then, are marketers so anxious to advertise to children?arrow_forwardYour organization specializes in selling fashionable clothes to tweens (age 10 to 12) who wear only the most carefully selected clothes that allow them to project the exact image they want to put out there, right down to their socks. The head of marketing for your company wants to augment in-store sales with sales from a social shopping platform. How might such a platform be designed to appeal to the target audience? What special issues might arise in marketing to this youthful market?arrow_forward
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning