The importance of China’s growing middle class population for AB group. Introduction: AB group is a leading online retailing business in China which holds a significant portion of total retail business which is thinking to expand in Southeast Asia. AB group has opened service centers in rural areas to help the villagers search for various products online and purchase such products. E-commerce accounts for 8% in China. This company recently acquired stake in an e-commerce firm located in Southeast Asia. Southeast Asia does not have sound infrastructure system and strong information technology management. AB group is facing some challenges due to the economic conditions prevailing in the home country and is facing stiff competition from homegrown competitors.

Question

Want to see the full answer?

Answer 1

Question

Chapter 12, Problem 44C

Summary Introduction

To describe: The importance of China’s growing middle class population for AB group.

Introduction:AB group is a leading online retailing business in China which holds a significant portion of total retail business which is thinking to expand in Southeast Asia. AB group has opened service centers in rural areas to help the villagers search for various products online and purchase such products. E-commerce accounts for 8% in China. This company recently acquired stake in an e-commerce firm located in Southeast Asia. Southeast Asia does not have sound infrastructure system and strong information technology management. AB group is facing some challenges due to the economic conditions prevailing in the home country and is facing stiff competition from homegrown competitors.

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Students have asked these similar questions

How is the most serious effect of the quiz show scandal, the long-term corruption of our preeminent mass medium?

In the last several years, e-commerce has exploded in popularity. What are the main causes of this pattern? Is this going to keep going? Is there any reason to believe that?

Can you help me explain this one. Globalization has brought significant technological advancements in society. With this in mind, how similar or different is our current society to the reality depicted in the imagined reality where society revolves around rating each other via social media?