MARKETING:REAL PEOPLE,REAL CHOICES
MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
Question
Book Icon
Chapter 12, Problem 44C
Summary Introduction

To describe: The importance of China’s growing middle class population for AB group.

Introduction:AB group is a leading online retailing business in China which holds a significant portion of total retail business which is thinking to expand in Southeast Asia. AB group has opened service centers in rural areas to help the villagers search for various products online and purchase such products. E-commerce accounts for 8% in China. This company recently acquired stake in an e-commerce firm located in Southeast Asia. Southeast Asia does not have sound infrastructure system and strong information technology management. AB group is facing some challenges due to the economic conditions prevailing in the home country and is facing stiff competition from homegrown competitors.

Blurred answer
Students have asked these similar questions
How is the most serious effect of the quiz show scandal, the long-term corruption of our preeminent mass medium?
Pinterest views Google as its primary competitor due to several reasons. Pinterest places a high emphasis on the advancement of smartphone technology?
Demographic characteristics of generation y and z regarding disney plus - please be factual
Knowledge Booster
Background pattern image
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
Text book image
Understanding Management (MindTap Course List)
Management
ISBN:9781305502215
Author:Richard L. Daft, Dorothy Marcic
Publisher:Cengage Learning
Text book image
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing