MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
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Chapter 12, Problem 7QA
Summary Introduction
To explain: The difference between the assortment of merchandise one would typically find in specialty stores, convenience stores, discount stores and resale stores.
Introduction: Retail stores are owned by retailers which are one stop shop for customers through which retailers sell the goods to the end consumers after purchasing from the manufacturer or wholesaler. Different retail stores sell different types of merchandise.
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Product presentation is done with the help of computer image, photograph, text,
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Imagine an Italian restaurant nearby a shopping mall. Assume you are in charge of that store. What would you recommend the restaurant do in terms of store atmospherics, display, and retail positioning?
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Chapter 12 Solutions
MARKETING:REAL PEOPLE,REAL CHOICES
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- How many retail stores do you own, is an example of which scale?arrow_forwardBriefly describe the difference between a "Bidding" auction and a "Grab and Go" style auction?arrow_forwardPlease review the following chart from Chapter 12. The Retail Business The Buying Function • Checking catalogs - Finding suppliers • Placing orders - Receiving and stocking • Seeing salespersons Taking inventory • Viewing showrooms The Selling Function · Advertising • Doing inside displays - Maintaining a clean store The Controlling Function - Cashiering • Checking invoices - Issuing credit • Keeping records • Making bank deposits Paying bills • Pricing • Selling • Trimming windows The chart discusses several functions within a retail business. Please also read Chapter 12 in your textbook. Of the three functions: 1. Answer which of them is the most important in your opinion. 2. Explain which is the least important in your opinion. 3. If you were required to add another function, what would it be. Explain this. You are required to write THREE detailed paragraphs total this week in your single post. Each paragraph must answer questions 1 through 3. The point value is 60 and your post is…arrow_forward
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