MARKETING:REAL PEOPLE,REAL CHOICES
MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
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Chapter 12, Problem 7QA
Summary Introduction

To explain: The difference between the assortment of merchandise one would typically find in specialty stores, convenience stores, discount stores and resale stores.

Introduction: Retail stores are owned by retailers which are one stop shop for customers through which retailers sell the goods to the end consumers after purchasing from the manufacturer or wholesaler. Different retail stores sell different types of merchandise.

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