Concept explainers
To describe: The factors which are important in understanding the decision situation at AB group.
Introduction: AB group is a leading online retailing business in China which holds a significant portion of total retail business which is thinking to expand in Southeast Asia. AB group has opened service centers in rural areas to help the villagers search for various products online and purchase such products. E-commerce accounts for 8% in China. This company recently acquired stake in an e-commerce firm located in Southeast Asia. Southeast Asia does not have sound infrastructure system and strong information technology management. AB group is facing some challenges due to the economic conditions prevailing in the home country and is facing stiff competition from homegrown competitors.
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Chapter 12 Solutions
MARKETING:REAL PEOPLE,REAL CHOICES
- What is the essence of decision theory, and how does it relate to making choices under uncertainty?arrow_forwardWhat are the most significant things to consider while analysing this decision situation?arrow_forwardHow is the “thinking fast versus thinking slow” analogy likely to influence business decision-makers?arrow_forward
- What is meant by decision making? Explain decision making criteria with relative example?arrow_forwardWhat determines the decision-making process? Example explanation?arrow_forward1/- what are the Decision Models? How do the decision models aid, hinder this process and why? 2/- What other decision models are being considered and why?arrow_forward
