Marketing
20th Edition
ISBN: 9780357033791
Author: Pride, William M
Publisher: South Western Educational Publishing
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Question
Chapter 1.2, Problem 2C
Summary Introduction
Case summary:
Company T is Country U based company and has created a shoe as an out-of-the-box solution to their objective for lending hands to help people though they are a for-profit organization. The company was founded by Person BM. The company undertook a principle that it would offer a shoe to the poor child with free of cost for every shoe it has sold.
The case mainly states how the company has made a cause of the activities even the cause contributed to the profitability and revenues. The other important aspect was the marketing of the company through social media.
Characters in the case:
Company T
Country U
Person BM
To discuss: The benefits and values that are provided by Company T to the stakeholders and consumers.
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