Marketing
Marketing
20th Edition
ISBN: 9780357033791
Author: Pride, William M
Publisher: South Western Educational Publishing
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Chapter 1, Problem 10DRQ
Summary Introduction

To discuss: The reason for marketing is considered as important for the society and the reason for studying marketing.

Marketing is the process that contains creation of goods, fixing prices, distribution of the goods, and promotion of the goods and services, and ideas in order to enable satisfying exchange relationship among the customers and for maintaining a good stakeholder relationship in the dynamic environment.

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