Marketing
20th Edition
ISBN: 9780357033791
Author: Pride, William M
Publisher: South Western Educational Publishing
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Question
Chapter 1, Problem 9DRQ
Summary Introduction
To discuss: The customer relationship and the reason that it is significant to “manage” this relationship.
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What is the importance of managing customer relationships?
What is Customer Relationship Management (CRM), and why is it essential for businesses?
What is Customer Relationship Management (CRM), and how does it help businesses in managing their customer interactions effectively?
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