Marketing
20th Edition
ISBN: 9780357033791
Author: Pride, William M
Publisher: South Western Educational Publishing
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Question
Chapter 1, Problem 2DYMP
Summary Introduction
To discuss: The level of market orientation in Person X’s company and the way the market orientation contributes to the achievement of the new product.
Marketing is the process that contains creation of goods, fixing prices, distribution of the goods, and promotion of the goods and services, and ideas in order to enable satisfying exchange relationship among the customers and for maintaining a good stakeholder relationship in the dynamic environment.
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