EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
17th Edition
ISBN: 9781337091022
Author: Kurtz
Publisher: VST
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Chapter 11, Problem 9ALR
Summary Introduction
To discuss: The way how the firm goes in evaluating the lifetime value of the customer
The most important methods of relationship marketing program that is in business to business markets or with consumers is the life time value of consumers.
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