EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
17th Edition
ISBN: 9781337091022
Author: Kurtz
Publisher: VST
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Chapter 11, Problem 5CTE
Summary Introduction

To discuss: The reason for the importance of company in determining the lifetime value of customers.

The most important methods of relationship marketing program that it can be for  business to business markets or consumers is the life time value of consumers.

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