EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
17th Edition
ISBN: 9781337091022
Author: Kurtz
Publisher: VST
Question
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Chapter 11, Problem 3CTE
Summary Introduction

To discuss: The steps to be taken by the clothing store to win back its lost customer.

A customer win back refers to process of reviving the lost relationship with the buyer or consumer.

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