EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
17th Edition
ISBN: 9781337091022
Author: Kurtz
Publisher: VST
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Chapter 11, Problem 4CTE
Summary Introduction
To discuss: The reason why the large firm like Company GM uses the national account selling to build up its relationship with the super market chain.
A promotional effect to sell and provide services to the customers through a dedicated sales team is termed as national account selling.
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