EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
17th Edition
ISBN: 9781337091022
Author: Kurtz
Publisher: VST
Question
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Chapter 11, Problem 5ALR
Summary Introduction

To discuss: The four qualities of successful CRM system

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Describe at least four qualities of a successful CRM system.
Outline the main categories of CRM systems and provide a brief description of each.
Describe the significance of real-time analytics in enhancing CRM functionalities.
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