EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
17th Edition
ISBN: 9781337091022
Author: Kurtz
Publisher: VST
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Chapter 11, Problem 4ALR
Summary Introduction
To discuss: The differences of viral marketing, grassroots marketing, and buzz marketing.
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Chapter 11 Solutions
EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
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