EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
17th Edition
ISBN: 9781337091022
Author: Kurtz
Publisher: VST
Question
Book Icon
Chapter 11, Problem 2ALR
Summary Introduction

To discuss: The type of factor which might firm monitors the relationship

Relationship marketing helps the firm to maintain and develop the cost effective relationship and longer term relationship with the suppliers, individual customers, employees to increase the sales and for mutual benefits.

Blurred answer
Students have asked these similar questions
For what possible reason would a company wish to isolate itself?
What role, if any, should IT play in ensuring a company's success?
Why is it so important for a firm to identify its corecompetencies?
Knowledge Booster
Background pattern image
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
Text book image
Principles of Management
Management
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax College