Chapter 11, Problem 4RQ

Program Plan Intro

Strategic planning:

• It denotes a process that would help managers for identifying anticipated outcomes as well as formulates plans for achieving objectives.
• It uses the capabilities and resources that are available.
• The changing nature of organization and surroundings should be considered.
• It offers a framework and a direction that is clearly defined for guiding decision making at every levels.
•  It ensures most effective usage by focusing resources based on priorities.
• It enables organization to be proactive and yields advantage from opportunities as well as trends.
• It enables all units to work organized toward a common goal.
• It provides measures to evaluate performances.
• It advances communication among the organization.