Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 11, Problem 2ALC
Summary Introduction
To determine: Whether online shopping or bookstore is best. Compare the shopping experience and where could Person X shop and give reason behind that.
Introduction:
Online shopping is purchasing of goods and services through internet which will be delivered to the customer’s house.
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Marketing: An Introduction (13th Edition)
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- Examine the experience of shopping online versus shopping in a traditional environment. Imagine that you have decided to purchase a digital camera (or any other item of your choosing). First, shop for the camera in a traditional manner. Describe how you would do so (for example, how you would gather the necessary information you would need to choose a particular item, what stores you would visit, how long it would take, prices, etc.). Next, shop for the item on the Web or via a mobile app. Compare and contrast your experiences. What were the advantages and disadvantages of each? Which did you prefer and why?arrow_forwardYou can purchase apparel at a discount store, specialty store, categoryspecialist, off-price retailer, department store, or Internet-only store.From which of these types of stores do you shop? Explain why youprefer one type store over another.arrow_forwarda) Mention a retail business that you want to start. b) Where do you want to start? c) Who are your target customers? d) Mention a suitable type of retailer you prefer for your retail businessarrow_forward
- What is your favorite store? Explain in detail why it has become your favorite, and what other stores can learn from this.arrow_forwardWill e-commerce eventually replace traditional brick-and-mortar retailing? Why or why not? Illustrate your answer with an example.Can you write a long answer please?arrow_forwardWhat do you need from your favourite online store in terms of how it works and how it looks?arrow_forward
- What potential issues retailer might face given the condition of understored locations?arrow_forwardwhat is your favorite retailer? why do you like this retailer?arrow_forwardOnline retailing is an important component for clothing retailers. Analyse the advantages of online retailing that are most applicable to your clothing retailer.Identify the type/s of online shopper your online store will appeal to. Explain your reasoning. Outline your plan to promote your online store and make sure to include the below:• Explain how you will create awareness of the online store.• Explain some ideas for the on-site promotion of products.arrow_forward
- What are the advantages and disadvantages of shopping online?arrow_forwardExplain the concept of "atmospherics" in the field of retailing. Do you believe it has been valid in attracting you to enter a store at different stages throughout your life? Give an example where it has been or has not been effective for you. Describe where a major retail chain which has traditional brick and mortar retailing outlets has managed to keep the "tone" of the atmospherics the same in their E-Commerce retail outlet.arrow_forwardHow does a traditional specialty store attract customers?arrow_forward
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