Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 11, Problem 11.18MML
Summary Introduction
To discuss: The various types of shopping centers and to specify with examples in Person X’s community or neighboring city.
Introduction:
A set of retail businesses that are planned, owned, managed and developed as a unit is known as a shopping center.
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