Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 11, Problem 11.7CTE
Summary Introduction
To evaluate: Any five stores from the local mall and identify their types of retail, target market, position. Also, to check whether their retail atmospherics enhance the position attractively and satisfy the target market.
Introduction:
Retailer is an individual or an organization that sells goods or services to its customers, suppliers or wholesalers. Retailers are the persons who generally sell goods and services to other business.
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Deciding on a target market and positioning for aretail store are very important marketing decisions.In a small group, develop the concept for a new retailstore. What is the target market for your store? Howis your store positioned? What retail atmospherics
will enhance this positioning effectively to attract
and satisfy your target market?
In a small group, present a plan for a new retail store. Who is the target market? Describe the merchandise, atmospherics, price points, services provided, location, and how you would promote your retail store. Describe how you will differentiate your store from competitors.
Explain how retailers can be classified based on the amount of service offered and give an example of each retailer type. (AACSB: Written and Oral Communication; Reflective Thinking)
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Marketing: An Introduction (13th Edition)
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- How can a retailer of male apparels (premium segment) identify Growth Opportunities and overcome the strategic planning gaps?arrow_forwardRefer to Figure 16-8 and review the position of Payless ShoeSource on the retail positioning matrix. What strategies should Payless ShoeSource follow to move itself into the same position as Tiffany & Co.?arrow_forwardShow a description of a "Kellogg's Frosted Flakes", a retail comparison of the product and at least four competitive products and a demographic description of the consumers.arrow_forward
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