In the present world, it is hard to get away from the buzz of mobile, online, and social media marketing from the various large retailers such as Company A, Company W, Company N, and so on. Are the small independent retailers getting on into mobile, social media, and online marketing? A few small retailers are using mobile, social media, and online marketing. For example, small retailer owner from City M tweets a picture of new beer to 7,000 followers and by afternoon customer’s came running to check the new product. Small retailing Company E has 75% of business through social media. BL Bakery in City NY has succeeded using social media. Even though small retailers have succeeded in many fields, still many small retailers are frightened to use digital media. Characters in this case: City M City NY BL Bakery Company A Company W Company N Introduction: The activities including selling products and services straight away to the final customers for their non-business or personal use is known as retailing. Retailer is an individual or an organization who sells goods or services to its customers, suppliers, or wholesalers. Retailers are the persons who generally sell goods and services to other business. To determine: The challenges faced by the retail story and the success story of the company.

Question

Want to see the full answer?

Answer 1

Question

Chapter 11, Problem 11.9MA

Summary Introduction

Case summary:

In the present world, it is hard to get away from the buzz of mobile, online, and social media marketing from the various large retailers such as Company A, Company W, Company N, and so on. Are the small independent retailers getting on into mobile, social media, and online marketing? A few small retailers are using mobile, social media, and online marketing.

For example, small retailer owner from City M tweets a picture of new beer to 7,000 followers and by afternoon customer’s came running to check the new product. Small retailing Company E has 75% of business through social media. BL Bakery in City NY has succeeded using social media. Even though small retailers have succeeded in many fields, still many small retailers are frightened to use digital media.

Characters in this case:

City M

City NY

BL Bakery

Company A

Company W

Company N

Introduction:

The activities including selling products and services straight away to the final customers for their non-business or personal use is known as retailing.

Retailer is an individual or an organization who sells goods or services to its customers, suppliers, or wholesalers. Retailers are the persons who generally sell goods and services to other business.

To determine: The challenges faced by the retail story and the success story of the company.

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Students have asked these similar questions

Retailers are said to be beneficial to the consumer as they are able to add value to them.Think about ONE retail outlet that you visit regularly. Discuss the reason for visiting the retail outlet so regularly by describing how does the retail outlet adds value to you (50-70 words)

Do wholesaling intermediaries provide any ultimate value to customers, or do they just interfere with the process of retailing? Explain the reasons for your answer. What role has technology, including online shopping, played in retailing and wholesaling transactions?

The retailing landscape has evolved over the last decade. More recently because of Pandemic restrictions around the world and widespread uptake of technology, everyone is shopping online more. There is a strong positive trend. Do you think this will continue? How do you see online retailing evolving in the short to long term? Be specific and give examples of which product categories are most likely to be affected.