Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
bartleby

Concept explainers

Question
Book Icon
Chapter 11, Problem 11.3DQ
Summary Introduction

To discuss: The three types of off-price retailers and differentiate off- price retailer from the discount stores.

Introduction:

Off-price retailers are those who provide best quality of goods at low cost. They frequently sell off the season items, second-hand goods and so on.

Blurred answer
Students have asked these similar questions
What will be the likely response as more shoppers learn that retailers gather information without their knowledge? (AACSB: Written and Oral Communication; Reflective Thinking)
please as   Retailers provide essential services for the manufacturers of the product they sell. Firstly, they overcome gaps between manufacturers and customers, and secondly, they perform a range of functions in the marketing channel. • Identify and explain one main gap between your manufacturers and customers you believe your retailer will fill. Justify your choice. • Identify the top two functions your retailer will perform for your manufacturer in the marketing channel.
Netflorist’s transition to retailerAt recent forum at the Gordon Institute of Business and Science (GIBS) the Net florist storywas relayed by Ryan Batcher, MD and co-founder of Net florist. He also explained how theywent from being ignorant about all things to do with flowers (except for roses) to becoming theleading online florist retailer in South Africa.Net florist was launched in 1999 as a test case for an e-commerce company in South Africa,when online retail was still in the early stages of development. Bacher said they knew nothingabout flowers therefore there was very little initial focus on food fulfilment, strategy industry,market research and marketing, HR, technology, or the product. “As there is very littlecustomer loyalty online the only differentiator in our industry is product and service we haveto innovate he said since expanding our offering in true gifting confectionery and bakeryproducts and same day personalization of gifts, 60% of sales are from flowers and 40%…
Knowledge Booster
Background pattern image
Marketing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
  • Text book image
    Contemporary Marketing
    Marketing
    ISBN:9780357033777
    Author:Louis E. Boone, David L. Kurtz
    Publisher:Cengage Learning
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning