Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
bartleby

Concept explainers

Question
Book Icon
Chapter 11, Problem 11.6CTE
Summary Introduction

To identify: The target market and to describe the price points, atmospherics, service provided, merchandise, and location and the way Person X promotes the retail stores. In what manner Person X differentiates his store from other stores.

Introduction:

A target market is a market where an organization wants to sell its goods or services to the targeted set of customers.

Blurred answer
Students have asked these similar questions
Explain how retailers can be classified based on the amount of service offered and give an example of each retailer type. (AACSB: Written and Oral Communication; Reflective Thinking)
In a small group, present a plan for a new retail store. Who is the target market? Describe the merchandise, atmospherics, price points, services provided, location, and how you would promote your retail store. Describe how you will differentiate your store from competitors.
In a small group, discuss your perceptions of value and how much you are willing to pay for the following products: automobiles, frozen dinners, jeans, and athletic shoes. Are there differences of opinion among members of your group? If so, explain why those differences exist. Discuss some examples of brands of these products that are positioned to deliver different value to consumers. (AACSB: Written and Oral Communication; Reflective Thinking)
Knowledge Booster
Background pattern image
Marketing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
Text book image
Principles of Management
Management
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax College