Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 11, Problem 11.6CTE
Summary Introduction
To identify: The target market and to describe the price points, atmospherics, service provided, merchandise, and location and the way Person X promotes the retail stores. In what manner Person X differentiates his store from other stores.
Introduction:
A target market is a market where an organization wants to sell its goods or services to the targeted set of customers.
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Marketing: An Introduction (13th Edition)
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