Case summary:
To make sales, goods are needed by the retailers. The biggest asset of the retailer is the inventory. As there is not enough stock of goods that may result in low sales and carrying large inventory, which increases the costs and decreases the margin. These two situations reduce the profit.
The efficiency of the reseller’s inventory management is stock-turn rate (inventory turnover rate for producers). The key to succeed in the retailing business is realizing a heavy quantity of sales on a small inventory as probable while maintaining enough stock to meet the demands of the customer.
Introduction:
Stock turnover is also known as inventory turnover; it is the rate or ratio that shows the number of times the company has sold and replaced stocks in a particular period.
To determine: Whether the calculated stock turn rate is better or worse.
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Chapter 11 Solutions
Marketing: An Introduction (13th Edition)
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- Answer each question below. Use details, specifics, and examples to explain your answer. You should write five sentences at a minimum. Question: What does it take to get consumers to try something new?arrow_forwardAnswer each question below. Use details, specifics, and examples to explain your answer. You should write five sentences at a minimum. Each question is worth 10 points. Question: Explain how marketers use scent marketing to persuade consumers.arrow_forwardQuestion: A woman shopping for a new perfume remembers her favorite celebrity wearing this brand and decides to buy it. This is called: a) Social Awareness b) Positive Reinforcement c) Social Proof d) Instrumental Conditioning e) None of the abovearrow_forward
